Wilmington City Council hires PR firm to lead communications

Wilmington, Del. (March 27, 2018) – Council President Dr. Hanifa Shabazz announced today that Wilmington City Council has entered into an agreement with Newark-based Leon Tucker Public Relations to assist in its legislative operation’s marketing and communications efforts.

“When we lost our previous director of communications, we were faced with both a challenge and an opportunity,” said President Shabazz. “The challenge was figuring out how we were going to close this crucial gap in our Council operation. So, we took this opportunity to think outside the box to make it happen.”

Tucker, whose background is in newspaper journalism, most recently served as Director of Communications for the Delaware Department of Labor. There he spent the past two years working to elevate the profile of the agency in an effort to bring more attention to the services provided there.

Over the course of the 12-month agreement, LTPR will be paid $125,000 to represent the City Council’s initiatives related to, among other areas, community outreach, internal communications and media matters.

The City Council legislative strategic planning process for 2017-2021 focuses on fostering a prosperous and sustainable Wilmington that is safe, healthy and business friendly for residents and visitors of all ages. The key to which, Shabazz said, the Council must purpose to be collaborative and transparent in its actions.

“The City Council can’t do this alone, so we will continue to find ways to collaborate with the office of the Mayor, Governor and New Castle County Executive, as well as other public and private entities to be successful,” she said. “Leon understands how high the stakes are, is a proven consensus builder and shares the Council’s a sense of urgency in getting things done, which is why this partnership is important.”

LTPR will also assist with the further development of the City Council’s television station WITN22, its website and social media platforms.

“Leon Tucker has a lofty amount of relevant hands on communication experience that has uniquely prepared him to have an immediate impact within our council and city government,” said Council Member Nnamdi Chukwuocha. “His role as a consultant is a win-win for Council as we are able to reduce staff while simultaneously securing the needed talent to address major communication concerns.”

“Leon will be an asset to our team,” added Council Member Rysheema Dixon. “He has business experience in government and media and I am looking forward to having him on board.”

LTPR will begin its work with the Council April 1.

“The Wilmington City Council and its staff continues its hard work serving and improving the quality of life for its residents,” said Tucker. “I am looking forward to joining this passionate team of public servants and supporting their desire to better inform the citizenry on the city’s progress.” 

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